The NFL, its clubs, players and the NFL Players Association are proud to support the fight against breast cancer. Our campaign, “A Crucial Catch”, in partnership with the American Cancer Society, is focused on the importance of annual screenings, especially for women who are 40 and older. Throughout October, NFL games will feature players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins – all to help raise awareness for this important campaign. All apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society’s Community Health Advocates National Grants for Empowerment (CHANGE) program.
The American Cancer Society’s Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) Grant Program builds community and system capacity to promote health equity, access and navigation to screening resources within underserved communities.
CHANGE grants serve as a catalyst for partners to implement and sustain interventions to effectively engage and mobilize patients; and implement systems and policies that are essential to increasing access to timely cancer screenings.
The Society has awarded nearly 350 grants since 2011 and grant recipients are making amazing impact! Our grant recipients represent community health centers, community-based organizations, academic medical centers, breast and cervical cancer early detection programs, Indian Health Service health centers and faith-based organizations. Learn more about how these CHANGE grants are impacting communities here.
New in 2017 the NFL and the American Cancer Society have expanded the Crucial Catch program to include early detection and risk reduction efforts for other cancers to increase the impact of the campaign. Read the full press release here.
As part of the campaign, the NFL and ACS launched a new, digital tool, The Defender, which provides the public with free personalized tips to reduce their cancer risk. In the spirit of ‘The Best Defense is a Good Offense,’ people can enter information about their height, weight, exercise regimen and more. The tool will analyze and provides personalized recommendations on what they can do to reduce their risk of getting cancer. The Defender was funded by the NFL and developed by ACS and can be found at TheDefender.cancer.org.
You can take part in the Crucial Catch initiative by bidding on authentic game-worn NFL Crucial Catch products, to learn more or place your bid visit the NFL Crucial Catch page here.
Schools and leagues are also invited to join the fight as part of the Crucial Catch with the Coaches vs. Cancer program. To sign up or learn more, visit here.