Fundraising Guidelines


This is an online virtual fundraiser, unlike any others. If there are any questions about these guidelines, please contact Leala Spire, Chair to discuss. There may be times of special circumstances considering the platform that we are utilizing to fundraise.

Listing Fundraising Events in SL Events

You can use “Making Strides Against Breast Cancer SL” in the title. You should list as much as possible in the event description and official events should not carry the Adult rating.

Event Standards

Make sure your fundraising events are tasteful. Fundraising events should be held within good moral standing as to represent the American Cancer Society.

Adult themed (rated) businesses or clubs may place kiosks either outside the establishment or in a General or Moderate rated area. NEW as of 2016, Adult rated businesses or clubs MAY have a PUBLIC event only if the event is PG/PG-13/Moderate (No nudity or adult language) in nature, AND all advertising states the event is on an Adult sim. This means Adult sims may advertise in the MSABC Volunteers group, official social and online websites of Making Strides in SL or Relay For Life of Second LIfe affiliated websites. If an event on an Adult sim is Adult in nature then the event MUST be BY INVITATION ONLY and the attendees are aware of and accept the content of the event/location. NO public advertising will be permitted for such events as well as NO advertising on the official social and online websites of Making Strides in SL or Relay For Life of Second LIfe affiliated websites. Or in any official in world groups that are part of Making Strides or Relay For Life of Second Life.

All advertising which pertains to the advertisements of events should not have sexually explicit connotations, inappropriate wording or curse words.

Donation Standards

*There are specific standards/guidelines for approved committee ran Making Strides in SL Events. They can be obtained from Leala Spire or Sandie Loxingly*

All monies from Making Strides in SL fundraising events must go into the kiosks/vendors scripted to go the AMERICAN CANCER SOCIETY Account. Individuals, groups, organizations, businesses, etc.. may NOT use their own tip jars/donation jars to collect money.

The American Cancer Society does NOT participate in profit-sharing events that benefit more than one charity or business.

Individuals, businesses, groups, organizations etc.. may NOT share a percentage of sales of any items, advertised as sold in support of Making Strides in SL or as a Making Strides in SL fund-raiser.

Individuals, groups, organizations, businesses etc.., may not earn a profit on events that are advertised as Making Strides in SL fundraisers.

If 100% of the proceeds are not going to AMERICAN CANCER SOCIETY, the event may NOT be advertised as a Making Strides Against Breast Cancer Across SL (MSABC) event.

When collecting monies for the large events be it a booth purchase or any other reason, monies collected should immediately go into an AMERICAN CANCER SOCIETY scripted kiosk.

If an individual would like to donate a portion of their store sales, tips or proceeds to Making Strides in SL, they may advertise that they support Making Strides in SL signage in their establishment or venue and drop any monies they choose into a kiosk. They may NOT advertise that a percentage or portion goes to Making Strides in SL, nor that their sale is a Making Strides in SL event.

If you list items to be sold on the Marketplace or other online merchant sites, you should only use language that indicates that you are a Making Strides in SL supporter. Do not list the item as a “Making Strides in SL fundraiser.” Making Strides in SL nor the American Cancer Society are responsible for items sold on the Marketplace or other merchant sites.

Event Expenses

Individuals, organizations, businesses or groups, etc..,may sell sponsorships of their events. Those sponsors can be advertised at your team’s individual fundraising event. Donations should NOT be used to offset costs incurred for those events.


We cannot SELL anything with the American Cancer Society or the official Making Strides or the Relay For Life logo on it. (Tip: you can give items as a gift in exchange for a donation). Our Second Life (RFL) theme logo may be used on items that are sold in Making Strides in SL Vendors.

When using the American Cancer Society, Relay For Life, or Making Strides logo, do not change or alter it in any way. This includes in advertisements/textures used as signage.

Gambling and Games of Chance are NOT allowed. (Example: Tringo). You may place a Making Strides Kiosk near a Tringo board or other games and encourage people to donate some or all of their winnings.

Date Auctions

While the American Cancer Society understands that different lifestyle groups exist in and out of SL, we must refrain from associating with “slave” auctions for fundraising events. Date auctions advertised as such are acceptable. If you have an auction event title you want cleared for use, Leala Spire, Making Strides Chair or Sandie Loxingly, Making Strides Co-Chair will be able to help you. Be specific about which communities are participating in your date auction when advertising.

Child Avatars

Private events which contain content rated Adult, must prohibit child avatars altogether (in compliance with Second Life Terms of Service explained here:
The American Cancer Society reserves the right to deny association with any avatar or fundraising event that does not meet the criteria of our fundraising guidelines.

Stingray9798 Raymaker ACS Staff Partner

Leala Spire 2016 Making Strides in SL Chair

Sandie Loxingly 2016 Making Strides in SL Co-Chair



As long as the kiosks and vendors are not rezzed in sexual or porn-related parcels/businesses, you should be fine. Please try to refrain from rezzing them in high-nude populated areas or where sexual pose-balls are present.

There are most likely more acceptable places within the same sim that would be more appropriate. Use your judgment and understand that you are representing the American Cancer Society and Making Strides a world-wide non-profit organization. We are trusting you to make responsible decisions.

If you have an area that you aren’t sure about, we would prefer that you contact us and we will be more than happy to work with you to find a solution that is beneficial to both parties.


No nudity on ads or at public fundraising events nor at the Making Strides event. No sex acts at fundraisers or events.

If you send out a group notice in official Making Strides group, it will be considered a public event.

Once again – – we are trusting you all to make responsible decisions, and ask that if you have a situation that you think might be questionable, just work with us before-hand so that there are no issues afterward

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